Archive for Salesforce

The Benefits of CRM: From Intern to CEO

What are the benefits of CRM and more importantly… what the heck is CRM?!? Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The benefits of an integrated CRM solution are that your customer data is plugged into your financial data, bringing together data from all sources within an organization to provide a holistic real-time view of each customer or campaign.

This real-time knowledge provides your team with the metrics and data needed to make informed decisions in a quick, yet calculated manner.

Don't miss out on all the benefits of CRM!

You’ve Never Needed a CRM System Before.. Why Care Now?

A CRM system is truly something that each member of your team can benefit from. From marketing, quoting, and sales to delivery and post-sales support, customer information is the key for delivering a superior customer experience.

CRM does not change the way you do business. It just allows you to do the things you already do, better. Examples of the benefits of CRM solution include:

  • Track client contact information | Are you still managing your contacts through a rolodex of business cards or by digging through outlook to find email signatures? a CRM system allows your entire firm to share valuable customer information in one location.
    Monitor marketing campaigns and efforts | What good are your sales and marketing efforts if you cannot track the results? Track the effectiveness of your efforts and campaigns to:

    • Understand what is working for you
    • Refine your messaging / channels
    • Create a historical record to track against on future efforts
  • Access customer (or lead!) information, on the go | Never get left out in the cold again! Gain access to your customer information on the go! Readily available intelligence allows your business development staff to go out and produce, and track, results.

How can your firm tap into the benefits of CRM, and how can you use it to grow stronger? The answer is simple; a CRM solution means that as your business grows, and the associated contacts and connections grow with it, you have the ability to manage a myriad of relationships across your entire firm. Clients are the lifeblood of any organization, and without a proper CRM solution in place, you are essentially ignoring an open wound. So how can your firm use CRM to manage an opportunity from concept to completion? Simple:

  • Pipeline and Cash-flow forecasting | Avoid rough patches and dry spouts by becoming intimately familiar with your pipeline of potential new business, and the value of your current projects.
  • Track progress on current sales opportunities, review historical information on past opportunities | When speaking to a client or prospect, easily log details about the conversation for later follow-up. Tracking detailed information about interactions can allow you to win future work, based on often overlooked past experiences.
  • Create milestones for each step of the project and specify a target completion date | Tasks can be created and associated with each milestone within the project, so you have more granular control of what needs to be done, by whom, when.
  • Comprehensive reporting allows deeper insight | Setup your marketing goals within your CRM and track status and progress quickly and easily.

Tap Into the Full Benefits of CRM

Join us on February 20th and go beyond the basics of entering clients and contacts and unleash the full power of CRM! See how other CRM users are leveraging the power of custom proposals, marketing campaigns, workflows and integrations to gain more visibility and clarity for their business.
Attendees of this webinar will learn how to:

  • Deploy workflows to reduce manual efforts and free up staff to focus on what matters
  • Understand setting goals and Key Performance Indicators to gain critical insights into your sales pipeline
  • Capture a holistic view of your marketing efforts with the use of marketing campaigns
  • Connect your CRM system to an ecosystem of best-in-class solutions



Posted in: Acumatica, CRM, Salesforce

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Salesforce Tip of the Week: Creating Custom List Views

Salesforce Tip of the Week: Creating Custom List ViewsThis Salesforce CRM tip of the week is brought to you as part of our Digital Business Series. Our team of Salesforce experts are sharing tips and tricks to make your Salesforce experience even better. This week, we are focusing on creating custom list views within your Salesforce system.

Want to receive a notification each time we release a new ERP or CRM tip? Fill out the form located at the bottom of this page to register for our tips & user groups.

Creating Custom List Views in Salesforce:

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Posted in: CRM, Salesforce

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Strategies Group Recognized as Registered Salesforce Partner

salesforce registered partnerStrategies Group, a consulting and technology partner specializing in the construction, distribution, manufacturing, eCommerce and field service markets, is officially a Registered Salesforce Partner.

This designation marks an important milestone for Strategies Group and demonstrates a commitment to helping clients enhance their customer experience by leveraging the power of the Salesforce cloud.

Strategies Group will help customers navigate the Salesforce ecosystem by offering:

  • US-based Salesforce experts available for one-time custom projects or on-going engagements
  • Affordable pricing focused on helping clients maintain their Salesforce system without adding full-time resources
  • Knowledgeable CRM consultants with proven industry expertise

“As a New Salesforce Partner, we bring over 20 years of experience in CRM Systems with us as well as our knowledge of manufacturing, distribution and construction verticals,” said Daniel Collins, CRM Consultant. “We will continue to strive for excellence in all engagements with our clients as we work to find solutions to make the client’s business process more efficient and their data more actionable. Our clients will find our team is able to provide innovative solutions to their day to day business challenges via Salesforce’s technology.”

Do more with your Salesforce system. See how Strategies Group’s Salesforce consulting services can help you optimize your CRM system.

team up with a registered salesforce consultant

Posted in: CRM, Salesforce

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